|Project by mscherbear - Creative Commons|
This article (and the mentioned digital guide) resonates with me as I am mostly working with small businesses or for non-profit organisations with modest budgets. Plus as a content provider I am cheaper than hiring a PPC agency, which might backfire or be too costly. I still believe PPC is for promotions only, you need to think of SEO as a long-term objective and content marketing is the way to go. When I say content, I include videos, photos, infographics, memes, illustrations, not just WORDS.
Read the article and leave a comment if you wish. I'd welcome PPC experiences!